Award winning, pot of hux and mu sow prebiotic cleansing jelly leaning against a block of stone in neutral setting with strand of dried foliage. 3 award badges.

50 ml pot of hux and mu sow prebiotic cleansing jelly in neutral setting

jar of hux and mu sow prebiotic cleansing jelly in neutral setting with organic cotton face cloth and coriander seeds

rubbing cleansing jelly from pot into hand

10ml pot of hux and mu sow prebiotic cleansing jelly in neutral setting

Hand unboxing a jar of Prebiotic Cleansing Jelly with a blurred green background

SOW Prebiotic Cleansing Jelly

Name: SOW Prebiotic Cleansing Jelly
Brand: hux+mū
Price: 38.0 GBP
Availability: InStock

£38.00

5 reviews

A hydrating, prebiotic oil-to-milk cleansing jelly for dry, sensitive and changing skin.

SOW combines replenishing botanical oils with water-binding humectants and prebiotic sugars, gently removing makeup, SPF and daily build-up while leaving skin soft, balanced and comfortably hydrated.

Complete your ritual & save 15%

Pair SOW with CULTIVATE and three organic cotton muslins for the complete Hux + Mū two-step ritual.

Worth £121 | £102.85 | Save £18.15

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Size

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Description

SOW was created for skin that has become drier, more sensitive or simply less tolerant with time. It cleanses thoroughly while respecting the skin barrier, leaving skin feeling calm, comfortable and replenished.

Its cushiony jelly texture melts into an oil to lift makeup, SPF and daily build-up, before transforming with water into a soft cleansing milk.

Alongside replenishing botanical oils, SOW brings glycerin, prebiotic sugars and saccharide isomerate into the cleansing step, helping to support hydration as well as lipid comfort while you cleanse.

Skin feels clean, balanced and hydrated, never tight, stripped or over-cleansed.

Use morning or evening as a one-step cleanse, or follow with CULTIVATE Active Facial Serum as part of the Hux + Mū ritual.

Founder Note

I created SOW because my skin could no longer tolerate overcomplicated routines or cleansers that left it feeling tight and disrupted.

I wanted a cleanser that could remove makeup, SPF and daily build-up effectively, while still feeling hydrating, balancing and comfortable.

Its jelly-to-oil-to-milk texture was designed to give the comfort of a double cleanse in one gentle step, without adding more products to the routine.

Most of all, I wanted SOW to be something I could rely on every day. Gentle, effective and dependable, whatever my skin was doing.

How to Use

Massage SOW onto dry face and neck, allowing the jelly texture to soften into an oil as it lifts makeup, SPF and daily build-up.

Add a little water to transform the texture into a soft cleansing milk, then rinse away or remove with a warm, damp muslin cloth.

SOW can be used at the sink as part of your morning or evening ritual, or applied before stepping into the bath or shower for a more effortless cleanse.

Follow with CULTIVATE Active Facial Serum and SPF if needed.

Optional Ritual Use

Apply SOW to clean skin and leave for 5–10 minutes as a hydrating cleansing mask.

Its cushioning jelly-to-oil texture can also be used for gentle facial massage before water is added.

What It Simplifies

SOW brings makeup removal, daily cleansing and replenishing comfort together in one considered step.

For many everyday routines, it can reduce the need for a separate makeup remover or automatic second cleanse, while its jelly-to-oil-to-milk texture allows skin to be cleansed thoroughly without feeling stripped or over-cleansed.

Best For

Dry, sensitive midlife skin that feels tight, reactive or less predictable.

Skin that feels uncomfortable after cleansing or easily overwhelmed by harsh products and over-layering.

Anyone wanting a gentle but effective daily cleanse without unnecessary complexity.

Those who prefer skincare without added fragrance, while still enjoying a naturally comforting botanical aroma.

Key Ingredients & Full INCI

SOW combines gentle cleansing ingredients with replenishing lipids, humectants and prebiotic support chosen to cleanse effectively while helping skin feel calm, comfortable and hydrated.

Key ingredients

Cold-Pressed Pequi and Coriander Seed Oils
Rich in fatty acids and antioxidants to help nourish, soften and support the skin barrier during cleansing.

Saccharide Isomerate
A deeply hydrating active that binds to the skin to help support lasting comfort and moisture.

Inulin
A prebiotic ingredient that helps support a balanced, resilient skin barrier.

Marshmallow Root Extract
Known for its calming and moisture-supportive properties, helping skin feel soft and comfortable after cleansing.

Papaya Seed Oil
A lightweight botanical oil that helps support softness and radiance.

Dunaliella Salina (Carotene Extract)
An antioxidant-rich algae extract that helps protect against environmental stressors while supporting glow and vitality.

Full Ingredients List Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Coriandrum Sativum (Coriander) Seed Oil, Caryocar Coriaceum (Pequi) Seed Oil, Aqua, Solanum Lycopersicum (Tomato) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Carica Papaya Seed Oil, Althaea Officinalis (Marshmallow) Root Extract, Avena Sativa (Oat) Kernel Oil, Sucrose Laurate, Inulin, Sambucus Nigra (Elderberry) Fruit Extract, Ricinus Communis (Castor) Seed Oil, Saccharide Isomerate, Alpha Glucan Oligosaccharide, Dunaliella Salina (Carotene) Extract, Sucrose Stearate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol.

FAQs

Q. Will SOW remove makeup and SPF properly?

A. Yes. SOW is designed to lift makeup, SPF and daily build-up in one gentle cleanse without harsh rubbing or scrubbing.

Q. Will SOW leave my skin feeling oily or coated?

A. SOW transforms into a soft cleansing milk once water is added and can be rinsed away easily. For the most comfortable finish, we recommend removing with a warm, damp muslin cloth.

Q. Is SOW suitable for sensitive skin?

A. SOW was created for dry, sensitive midlife skin and skin that feels easily “thrown off”. If your skin is highly reactive, we recommend patch testing first.

Q. Is there added fragrance?

A. No added perfume is used within the formulation. Any aroma comes naturally from the raw materials and botanical ingredients within SOW.

Q. Can SOW be used around the eye area?

A. SOW contains no added perfume or essential oils and is commonly used around the eye area to help remove makeup and SPF gently.

As with any cleanser, avoid rubbing directly into the eyes. If your eyes are particularly sensitive, we recommend patch testing first.

Q. Can I use SOW on its own?

A. Yes. SOW works beautifully as a standalone daily cleanse or as part of the wider Hux + Mū ritual alongside CULTIVATE Active Facial Serum.

Q. How long will a 50ml jar of SOW last?

A. This depends on frequency of use, but most customers find one 50ml jar lasts approximately 8–12 weeks when used consistently as part of a daily routine.

A little goes a long way, particularly when used with warm water and a muslin cloth.

More details

Why I created SOW

When my skin began to change, cleansing became the hardest part of my routine.

Everything seemed to leave my skin feeling tight, uncomfortable or over-cleansed.

I wanted something that removed makeup and SPF beautifully while leaving my skin feeling calm, soft and comfortable.

That's why I created SOW, a gentle prebiotic cleansing jelly that transforms from jelly to oil to milk, cleansing thoroughly without stripping what changing skin needs most.

— SHIM