about
From antique restoration to barrier-supportive skincare for dry, sensitive midlife skin.
Meet Shim, founder and formulator of Hux + Mū, where cosmetic formulation, nourishment and craft come together in calm daily ritual.
from restoring treasures to supporting skin
I’m Shim, the founder of Hux + Mū, a skincare brand born from my lifelong passion for care, craftsmanship and connection. My journey has been anything but linear.
It began in the intricate world of decorative antique restoration and gilding, where I spent over a decade breathing life back into forgotten treasures. Those years taught me to appreciate the beauty of patina, the layers that tell a story, and to value the care it takes to preserve something truly precious.
Later, my path shifted as I immersed myself in yoga, nutritional therapy and holistic wellness. Along the way I discovered the power of small, intentional rituals to restore balance, nurture the body and calm the mind. This fusion of artistry and well-being became the foundation of Hux + Mū - a brand dedicated to creating skincare that honours both the stories of our skin and the journey we take to care for it.
why I created Hux + Mū
As I moved through midlife, I began to experience the changes that so many women face - sensitivity, dryness, and a disconnect with my own skin.
Frustrated by products that felt harsh or overcomplicated, I set out to create something different: skincare that simplifies routines while deeply nurturing our skin. Rooted in the principle of ahimsa, hux+mū is about mindful care - kindness to your skin, to our environment and the people we share it with.
Just as fertile soil nurtures new growth, skincare should work in harmony with the skin. Respecting its natural cycles, restoring balance, and supporting resilience at every stage.
a journey we share
At Hux + Mū, I believe skincare should help skin feel more comfortable to live in. My aim is to make daily care simpler, steadier and more supportive, especially for women whose skin has become dry, sensitive or harder to predict through midlife.
SOW and CULTIVATE were created as two considered steps; one to cleanse without stripping our skin of its natural oils, the other to replenish with barrier-supportive nourishment. Together, they offer a calmer foundation for skin and a small daily ritual to tune into your needs.
