privacy policy
introduction
This privacy notice provides you with details of how we collect and process your personal data through your use of our site https://huxandmu.com.
By providing us with your data, you warrant to us that you are over 13 years of age.
Hux and Mū is the data controller, and we are responsible for your personal data (referred to as “we,” “us,” or “our” in this privacy notice).
Contact details
Our full details are:
- Full name of legal entity: Hux and Mū Ltd
- Email address: hello@huxandmu.com
- Postal address: 128 City Road, London EC1V 2NX
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at hello@huxandmu.com.
what data do we collect about you, for what purpose and on what grounds we process it
Personal data means any information capable of identifying an individual. It does not include anonymized data.
We may process the following categories of personal data about you:
- Communication Data: Includes any communication you send to us via the contact form on our website, email, text, social media messaging or posting, or any other form of communication. We process this data to communicate with you, keep records, and establish, pursue, or defend legal claims. Our lawful ground for this processing is legitimate interests, namely to reply to communications, keep records, and manage legal matters.
- Customer Data: Includes data relating to purchases of goods or services such as your name, title, billing address, delivery address, email address, phone number, and payment details. We process this data to supply goods/services, manage transactions, and maintain records. Our lawful ground for this processing is the performance of a contract between you and us.
- User Data: Includes data about your use of our website and online services, as well as content you post for publication on our website or other platforms. We process this data to operate and secure our website, provide relevant content, and manage backups. Our lawful ground for this processing is legitimate interests, namely the proper administration of our website and business.
- Technical Data: Includes details about your website usage, IP address, browser details, time zone settings, and device information. This data is collected via analytics systems to analyze website performance, improve services, and measure the effectiveness of advertising. Our lawful ground for this processing is legitimate interests, namely to manage and grow our business.
- Marketing Data: Includes your preferences for receiving marketing communications and engagement with such communications. We process this data to send marketing content, track engagement, and measure advertising effectiveness. Our lawful ground for this processing is either your consent or legitimate interests, namely to grow our business.
We may use the above data categories to deliver relevant content and advertisements to you and analyze advertising performance.
Sensitive Data
We do not collect sensitive data (e.g., health, race, religious beliefs) or data related to criminal convictions.
how we collect your personal data
We may collect data about you in the following ways:
1. You providing the data directly to us.
For example, by filling in forms on our site, subscribing to our emails, or making purchases.
2. We may automatically collect certain data.
This may happen as you use our website through cookies and similar technologies. Please see our Cookie Policy for more details.
3. We may receive data from third parties, such as:
Shopify: Shopify processes and stores your personal data when you make a purchase on our website, including your name, address, and payment details. Shopify also provides analytics on customer behavior to improve our services.
Klaviyo: If you subscribe to our newsletter, Klaviyo processes your data to deliver email communications and track engagement.
Analytics providers: For example, Google Analytics based outside the UK/EU.
Advertising platforms: For example, Facebook and Instagram based outside the UK/EU.
Technical, payment, and delivery service providers.
marketing communications
Our lawful ground for processing your personal data to send marketing communications is either your consent or our legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if:
- You made a purchase or requested information from us, or
- You agreed to receive marketing communications.
You can ask us to stop sending marketing communications at any time by emailing us at hello@huxandmu.com or following the unsubscribe link in our emails.
disclosures of your personal data
We may share your personal data with:
- Service providers (e.g., IT, payment, and delivery partners).
- Professional advisers (e.g., lawyers, accountants).
- Government bodies where required by law.
- Third parties if we sell or merge parts of our business.
international transfers
We ensure safeguards for transferring data outside the UK/EU, such as using approved contracts or relying on regulatory frameworks like the EU-US Privacy Shield (if applicable).
data security
We have measures in place to prevent unauthorized access, loss or misuse of your personal data.
data retention
We retain your data only as long as necessary for the purposes it was collected, including legal or reporting requirements.
your legal rights
You have rights over your personal data, including access, correction, deletion and objection to processing. Contact us at hello@huxandmu.com to exercise these rights.
third-party links
Our website may include links to third-party websites. We are not responsible for their privacy practices.
cookies
For more information on cookies, please refer to our Cookie Policy.