sustainability at hux+mū
At hux+mū, sustainability meets functionality. While it’s an ongoing journey, I am committed to creating skincare that treads lightly on our planet. By embracing upcycled ingredients, recyclable packaging and small-batch production, every product is crafted with care and purpose. Guided by ethical practices and thoughtful design, my goal is to deliver skincare that nurtures your skin while respecting the world we share.
packaging that protects and preserves
Miron Biophotonic Glass: Not just beautiful, this European made, violet glass protects our nourishing oils and active formulations from harmful light exposure, keeping them fresh and effective for longer. It’s fully recyclable and reusable - perfect for extending its life beyond your skincare ritual.
FSC-Certified Paper: All our paper and card materials come from responsibly managed forests certified by the Forest Stewardship Council (FSC), supporting sustainable forestry and protecting natural ecosystems.
GOTS-Certified Organic Cotton: For our muslin cloths and accessories, we use Global Organic Textile Standard-certified cotton. This ensures it’s gentle on your skin, supports ethical farming practices and reduces environmental impact.
minimal waste, maximum care
Our packaging is designed with simplicity and sustainability in mind:
Recyclable Materials: From jars to boxes, I prioritise materials that can be recycled.
Reusable Elements: Miron Glass jars and our organic cotton bags can be repurposed, adding value while reducing waste.
Thoughtful Design: Every detail, from minimalistic unboxing experiences to reduced material usage, reflects my commitment to intentional, planet-friendly skincare. By producing in small batches and sourcing unique, nutrient-rich seed oils in limited quantities, I ensure each formulation remains fresh, potent and crafted with care.
Try Before You Commit: The mini sets allow you to experience our products first, ensuring they suit your skin before committing to full sizes, helping to reduce waste from unused cosmetics.
responsibly sourced ingredients
I take pride in sourcing ethically procured ingredients that support both your skin
and our planet:
Cold-Pressed Seed Oils: Rich in omega fatty acids and antioxidants, sourced sustainably and bought in small quantities to maintain their purity and efficacy.
Active Botanicals: From bakuchiol to bisabolol, I choose naturally derived and plant-based actives that deliver results without harm.
Upcycled and Regeneratively Farmed Botanicals: While some of our oils are organic, I prioritise upcycled and regeneratively farmed botanicals, ensuring our ingredients align with a holistic approach to sustainability.
Transparent Partnerships: I collaborate with trusted suppliers who share our commitment to ethical and sustainable practices.
what ‘natural’ means to hux+mū
With no standard definition of ‘natural’ in skincare, it’s no surprise that many consumers feel confused - unsure of what’s truly natural and what’s just clever marketing.
Greenwashing is widespread, making it harder to know which products genuinely align with your values. At hux+mū, we believe in transparency and thoughtful formulation.
For us, natural means skin-supportive, non-harmful and intentionally formulated. We take a holistic approach by combining:
Plant-powered ingredients – Cold-pressed seed oils, botanical extracts and bioavailable nutrients that nourish the skin.
Science-backed actives – Carefully chosen nature-identical vitamins and lab-purified compounds when they offer a safer, more stable or more effective alternative to their raw counterparts.
A balanced formulation philosophy – Every ingredient has a purpose. We avoid unnecessary synthetics while ensuring performance, safety and long-term skin health.
We believe in results-driven skincare that nurtures, protects and restores, without compromising your well-being or our environment. Because the best skincare respects both nature and science.
our commitment to ahimsa; no harm
At hux+mū, ahimsa is more than a principle, it’s a way of living that shapes everything I do. From selecting gentle, skin-compatible ingredients to adopting sustainable
practices that care for our planet, every decision aims to reflect my belief in
doing no harm, the best way I can in this moment, with the resources available
to me.
My formulations are crafted to work in harmony with your skin’s natural physiology
while minimising my environmental footprint. By choosing upcycled and regeneratively farmed botanicals, prioritising eco-friendly packaging and fostering transparent partnerships, we ensure our products respect both you and the world we share.
Ahimsa isn’t just about avoiding harm, it’s about actively nurturing and creating
positive impact for all living beings and our planet.
my vision for the future
Sustainability is a journey, not a destination. As part of my ongoing commitment:
I am exploring innovative packaging solutions to further reduce our carbon footprint, including refillable options to promote reuse and reduce waste.
I aim to incorporate circular design principles, giving materials and packaging a second life wherever possible.
I pledge to remain transparent, sharing our progress and challenges as we evolve.
Together, we can nurture not only our skin but also our planet, one mindful choice at a
time.