the ingredients
At hux+mū, every ingredient has a purpose. Thoughtfully chosen for its ability to nourish, comfort and support dry, sensitive skin.
From nutrient-rich, cold-pressed seed oils to innovative plant-based actives, each formula is designed to deliver gentle, effective care without harshness or unnecessary complexity.
my ingredient philosophy
When formulating, I follow three core principles:
Cold-pressed and nutrient-rich
I prioritise cold-pressed seed oils to help preserve their natural omegas, antioxidants and polyphenols.
Gentle by design
My formulations are free from added perfume and essential oils, created to support dry, sensitive skin without unnecessary disruption.
Purposeful, not excessive
Every ingredient has a role, chosen for comfort, nourishment, barrier support or the sensory experience of the ritual.
transparency and confidence
I choose suppliers who prioritise ethical and sustainable practices, using organic, upcycled or regeneratively farmed ingredients where possible.
These choices reflect a commitment to creating skincare that respects the environment while supporting the skin with care and consideration.
sustainability and sourcing
Creating skincare with care means considering more than the formula itself.
I choose suppliers who prioritise ethical and sustainable practices, using organic, upcycled or regeneratively farmed ingredients where possible.
Sustainability is an ongoing journey, and hux+mū is not perfect. My focus is on making thoughtful choices where I can, from ingredient sourcing to packaging, while continuing to improve as the brand grows.
have questions?
Curious about a specific ingredient or how to integrate it into your routine? I’m here
to help! Reach out at info@huxandmu.com or contact us via our website and let’s nurture your skinscape with clarity and confidence.