What It Is: A corn sugar-derived humectant, known commercially as Pentavitin®.

What It Does: Binds to the skin’s natural keratin to deliver lasting hydration, even after cleansing. It works better than hyaluronic acid in providing long-lasting moisture.

Why I Love It: Keeps skin hydrated for up to 72 hours, offering a soft, plump appearance.

Where It’s Found: SOW Prebiotic Cleansing Jelly.