CULTIVATE Active Facial Serum

When formulating CULTIVATE, I wanted to create a replenishing facial serum that could support dry hormonal skin without the heaviness of richer creams.

Many creams left my skin feeling overloaded, uncomfortable or suffocated rather than truly nourished.

CULTIVATE was designed to replenish with lightweight barrier-supportive oils, ceramides and antioxidants that leave skin feeling soft, comfortable and supported, never heavy or smothered.

CULTIVATE can also be used for gentle facial massage or alongside gua sha as part of a slower evening ritual.

Its nourishing oil-serum texture works beautifully around the eye area, across the neck and décolletage, or on dry areas needing extra comfort and replenishment.

A small amount can also be pressed onto dry lips as an overnight conditioning treatment.

CULTIVATE was designed to support the skin barrier through one replenishing daily step, helping reduce the need for multiple serums, facial oils and heavier creams in many routines.

Its lightweight oil-serum texture delivers nourishment and antioxidant support without layering excessive products onto the skin.

Used consistently, CULTIVATE helps create a steadier, more comfortable foundation for daily skin care.

Dry, sensitive midlife skin that feels depleted, tight or less resilient than it once did.

Skin that feels uncomfortable with heavier creams or overwhelmed by too many layers.

Those wanting lightweight nourishment, barrier support and antioxidant care without a greasy or overloaded finish.

Anyone looking for a replenishing daily serum that sits well under makeup and integrates easily into a consistent routine.

CULTIVATE combines barrier-supportive lipids, antioxidant-rich botanical oils and replenishing active ingredients chosen to nourish dry, sensitive skin without heaviness.

Key ingredients

Ceramides
Help support the skin barrier and reduce moisture loss, leaving skin feeling more comfortable and resilient.

Bakuchiol
A gentle antioxidant-rich active often used as an alternative to traditional retinoids to help support smoother, more refined-looking skin.

CoQ10
An antioxidant that helps support the skin against environmental stressors while promoting softness and vitality.

Squalane
A lightweight lipid that helps soften and replenish the skin without leaving a heavy finish.

Nourishing Seed Oils
A blend of replenishing botanical oils chosen to support softness, comfort and daily barrier care.

Full Ingredients List

Squalane, Caprylic/Capric Triglyceride, Coriaceum (Pequi) Seed Oil, Coriandrum Sativum(Coriander) Seed Oil, Echium Plantagineum (Echium) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cucumis Sativus (Cucumber) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Solanum
Lycopersicum (Tomato) Seed Oil, Avena Sativa (Oat) Kernel Extract, Bakuchiol,
Acmella Oleracea Extract, Rosa Canina (Rosehip) Fruit Extract, Bisabolol, Tocopheryl (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ubiquinone (Co-Enzyme Q10), Rosmarinus Officinalis (Rosemary) Leaf Extract, C12-15 Alkyl Benzoate, Tocopheryl Acetate

Natural Aroma

When formulating CULTIVATE, it was important that the experience still felt comforting and sensorial without relying on added perfume or overpowering essential oil blends.

Its subtle botanical aroma comes naturally from the raw plant oils and extracts within the formula.

Q. Will CULTIVATE feel heavy or greasy?

A. No. CULTIVATE was designed to replenish dry, sensitive skin with a lightweight oil-serum texture that absorbs comfortably without leaving skin feeling overloaded.

Q. Can I use CULTIVATE on its own?

A. Yes. CULTIVATE works beautifully as a standalone replenishing serum or as part of the wider Hux + Mū ritual alongside SOW.

Q. Is CULTIVATE suitable for sensitive skin?

A. CULTIVATE was created for dry, sensitive midlife skin and formulated without added perfume or essential oils. If your skin is highly reactive, we recommend patch testing first.

Q. Will CULTIVATE sit well under makeup?

A. Yes. CULTIVATE was designed to leave skin feeling soft, replenished and comfortable without the heaviness that can interfere with makeup application.

Q. Can I use CULTIVATE morning and evening?

A. Yes. CULTIVATE can be used morning and/or evening depending on your skin’s needs.

Q. Can CULTIVATE be used around the eye area?

A. CULTIVATE contains no added perfume or essential oils and is commonly used around the eye area as part of a nourishing daily routine.

As with any skincare product, avoid direct contact with the eyes and patch test first if your skin is particularly reactive.

Q. How long will one bottle of CULTIVATE last?

A. This depends on frequency of use, but most customers find one bottle lasts approximately 8–12 weeks when used consistently as part of a daily routine.

A little goes a long way, particularly when applied to slightly damp or freshly cleansed skin.