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bottle of hux and mu cultivate active facial serum in neutral setting with stone backdrop and dried foliage
30 ml bottle of hux and mu cultivate active facial serum with box packaging in neutral setting
hands pumping drops of hux and mu cultivate active facial serum from bottle in neutral setting with linen face cloth
5 ml bottle of hux and mu cultivate active facial serum in neutral setting
bottle of hux and mu cultivate active facial serum in neutral setting with stone backdrop and dried foliage
hux+mū

CULTIVATE Active Facial Serum

£15.00

Nourish · Replenish · Restore

All-in-one care for maturing, sensitive skin.

Lightweight and nutrient-rich, this antioxidant serum rejuvenates, strengthens, and unveils a radiant, vibrant complexion.

4 reviews
How to use

Apply 1–2 pumps after cleansing, smoothing over your face, neck and décolletage for lightweight moisturisation.

In a multi-step routine, apply after water-based serums and before thicker moisturisers and SPF.

Optional: Use for face massage or with tools like gua sha to enhance absorption and relaxation.

Key ingredients and benefits
  • Bakuchiol: A plant-based alternative to retinol that smooths the appearance of fine lines and improves skin tone without irritation.
  • CoQ10: A powerful antioxidant that protects against free radicals and supports the skin’s natural repair process.
  • Phytoceramides: Strengthen the skin barrier, locking in moisture and improving resilience.
  • Proprietary Blend of Unique Seed Oils: Balances fatty acid profiles to deeply nourish and replenish skin health.
  • Bisabolol: A soothing active that calms and protects sensitive skin.
  • Acmella Oleracea: Improves skin texture and softens the appearance of fine lines.
Who's it for?
  • Women seeking an effective, natural alternative to retinol, to target fine lines, dullness, and weakened skin barriers without compromising comfort.
  • Perfect for sensitive, maturing skin, protecting it from free radical damage and boosting radiance.  
  • Free from perfumes and essential oils, making it suitable for delicate or reactive skin.
  • A soothing spa-like experience with the subtle aroma of cold-pressed seed oils, offering both comfort and care
Multi functional uses
  • Face, Neck and Décolletage: A go-to serum for nourishing and nurturing these key areas.
  • Eye and Lip Serum: Gentle enough for the delicate skin around the eyes and lips, providing an extra layer of care and effectiveness that can replace the need for separate serums.
  • Hands and Cuticles: A few drops work wonders to hydrate and protect.
Frequently asked questions

How Does CULTIVATE fit into a skincare routine?

Cultivate works beautifully alone after cleansing or layered with other treatments. Use after water-based serums and before moisturisers or SPF.

Is Cultivate suitable for very sensitive skin?

Absolutely. Cultivate is crafted without perfumes or essential oils, making it ideal for delicate or reactive skin. However, as all skin is unique, we recommend conducting a patch test before full application.

How long will one bottle last?

A little goes a long way, 1- 2 pumps per use should last approximately 6-8 weeks with regular use.

Full ingredients

Squalane, Caprylic/Capric Triglyceride, Caryocar Coriaceum (Pequi) Seed Oil, Coriandrum Sativum (Coriander) Seed Oil, Echium Plantagineum (Echium)Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cucumis Sativus (Cucumber) Seed Oil, RubusIdaeus (Raspberry) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Avena Sativa (Oat) Kernel Extract, Bakuchiol, Acmella Oleracea Extract, Rosa Canina (Rosehip) Fruit Extract, Bisabolol, Tocopheryl (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ubiquinone (Co-Enzyme Q10), Rosmarinus Officinalis (Rosemary) Leaf Extract, C12-15 Alkyl Benzoate, Tocopheryl Acetate.

More details

Customer Reviews

Based on 4 reviews
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K
Kristine Boudreau
Fantastic product

I have been suffering with rosacea since the birth of my second child and nothing has worked to calm my skin. I tried the cultivate serum as it was purchased by my husband as a Christmas stocking stuffer . I am now on my second bottle. I wish I had a before photo as the difference is incredible. Even my 16 year old daughter has commented on the improvement without prompting. I am now a life long user. Thank you for your magic in a bottle.

Z
Zoe
Feel luxurious

I love this serum- it feels and smells wonderful to put on and my sensitive, dry and dehydrated skin drinks it up.

Doesn’t make my very temperamental skin react at all, and leaves it feeling soft and smooth

M
Milda

Shim, your skincare products are amazing! I can’t get over the serum smell—I want to dive into it!

J
Jay

The facial serum is incredible. For the first time in my life I have seen a visible reduction in wrinkles around my eyes which no other product, despite their claims, has ever done. Well done Shim. You’ve got a great product there.

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