CULTIVATE Active Facial Serum Mini

I created Mini CULTIVATE as a smaller way to experience the formula, whether you're discovering Hux + Mū for the first time, taking your skincare away with you, or giving someone a little introduction to the ritual.

For the complete Hux + Mū ritual, use after cleansing with SOW Prebiotic Cleansing Jelly.

CULTIVATE can also be used on its own within your existing skincare routine.

CULTIVATE combines hydration, nourishment and barrier support in one simple step, helping reduce the need for multiple serums and moisturising layers.

Dry, sensitive and changing skin, particularly when it feels less resilient, depleted or in need of extra nourishment.

Also ideal for travel, gifting or discovering CULTIVATE before choosing the full size.

CULTIVATE combines barrier-supportive lipids, antioxidant-rich botanical oils and replenishing active ingredients chosen to nourish dry, sensitive skin without heaviness.

Key ingredients

Ceramides
Help support the skin barrier and reduce moisture loss, leaving skin feeling more comfortable and resilient.

Bakuchiol
A gentle antioxidant-rich active often used as an alternative to traditional retinoids to help support smoother, more refined-looking skin.

CoQ10
An antioxidant that helps support the skin against environmental stressors while promoting softness and vitality.

Squalane
A lightweight lipid that helps soften and replenish the skin without leaving a heavy finish.

Nourishing Seed Oils
A blend of replenishing botanical oils chosen to support softness, comfort and daily barrier care.

Full Ingredients List

Squalane, Caprylic/Capric Triglyceride, Coriaceum (Pequi) Seed Oil, Coriandrum Sativum(Coriander) Seed Oil, Echium Plantagineum (Echium) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Cucumis Sativus (Cucumber) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Solanum
Lycopersicum (Tomato) Seed Oil, Avena Sativa (Oat) Kernel Extract, Bakuchiol,
Acmella Oleracea Extract, Rosa Canina (Rosehip) Fruit Extract, Bisabolol, Tocopheryl (Vitamin E), Helianthus Annuus (Sunflower) Seed Oil, Ubiquinone (Co-Enzyme Q10), Rosmarinus Officinalis (Rosemary) Leaf Extract, C12-15 Alkyl Benzoate, Tocopheryl Acetate

Natural Aroma

When formulating CULTIVATE, it was important that the experience still felt comforting and sensorial without relying on added perfume or overpowering essential oil blends.

Its subtle botanical aroma comes naturally from the raw plant oils and extracts within the formula.

Is Mini CULTIVATE the same formula as the full-size CULTIVATE?

Yes. Mini CULTIVATE contains the same CULTIVATE Active Facial Serum formula, simply in a smaller size.

Who is Mini CULTIVATE for?

It's a smaller way to discover CULTIVATE, take it travelling or give it as a little skincare gift. It's particularly suited to dry, sensitive and changing skin.

Can I use CULTIVATE without SOW?

Yes. CULTIVATE can be used within your existing skincare routine, although it was designed to follow SOW as part of the simple Hux + Mū ritual.

Will CULTIVATE feel heavy or greasy?

No. CULTIVATE was designed to replenish dry, sensitive skin with a lightweight oil-serum texture that absorbs comfortably without leaving skin feeling overloaded.

Can I use CULTIVATE on its own?

Yes. CULTIVATE works beautifully as a standalone replenishing serum or as part of the wider Hux + Mū ritual alongside SOW.

Is CULTIVATE suitable for sensitive skin?

CULTIVATE was created for dry, sensitive midlife skin and formulated without added perfume or essential oils. If your skin is highly reactive, we recommend patch testing first.

Will CULTIVATE sit well under makeup?

Yes. CULTIVATE was designed to leave skin feeling soft, replenished and comfortable without the heaviness that can interfere with makeup application.

Can I use CULTIVATE morning and evening?

Yes. CULTIVATE can be used morning and/or evening depending on your skin’s needs.

Can CULTIVATE be used around the eye area?

CULTIVATE contains no added perfume or essential oils and is commonly used around the eye area as part of a nourishing daily routine.

As with any skincare product, avoid direct contact with the eyes and patch test first if your skin is particularly reactive.