Rooted in Family, Nature, and Skincare
At hux+mū, our journey is as unique as the products we create. Our name is a heartfelt nod to my boys' middle names, Huxley and Murray, and the many cherished moments spent on the family allotment—planting, nurturing, and harvesting nutritious fresh produce. This connection with the earth, and the joy of witnessing life grow from a tiny seed, is at the heart of our brand and the caring ethos that defines our skincare company.
Our Commitment to Ahimsa: Ethical Skincare Rooted in Kindness
Embracing Ahimsa, a key principle in yoga ethics, hux+mū goes beyond conventional skincare. Ahimsa, meaning 'do no harm,' is about cultivating kindness and respect towards all living beings. This philosophy deeply influences our approach to skincare. As a natural skincare company, incorporating Ahimsa through the foundations of the brand is our commitment towards ethical and sustainable beauty practices. It involves a holistic approach that considers the well-being of all living things while creating effective and safe skincare products that work in harmony with your skin’s innate physiology.
Educating and Empowering Our Community
Education is a pillar of the hux+mū experience. We believe in empowering our customers with knowledge about skincare ingredients, their benefits, and the best practices for a healthy skincare routine. Through our blog and social media channels, we share insights, tips, and guidance to help you make informed choices about your skincare.
A Legacy of Care and Quality
My background in Nutritional Therapy, Yoga, Massage therapy, and Cosmetic Formulation are integral to our brand's identity. This unique perspective values the balance and harmony of the body and mind and is evident in every product we craft.
Nutritional Wisdom in Every hux+mū Creation
Nutritional Therapy brings a scientific yet holistic influence to our skincare formulations. Understanding that skin health is deeply connected to the nutrients it receives, our products are infused with essential vitamins and minerals. From antioxidants that protect against environmental damage to fatty acids that nourish and strengthen the skin barrier, we ensure that your skin receives comprehensive care. This nutritional approach to skincare reflects our belief that beauty and wellness are interconnected and that healthy skin reflects our overall well-being.
Ingredients are the Soul of Our Products
Our focus on cold-pressed, nutrient-rich seed oils and clinically proven botanical actives stems from our belief in nature's healing and nourishing capabilities. Cold-pressed seed oils retain their goodness as no heat or chemicals are used in the extraction process. These oils, rich in varying fatty acids such as omegas 3, 6, and 9, and skin-protecting antioxidants, offer holistic skin nourishment suitable for dry, sensitive, maturing skin.
We are aware of the impact overharvesting can have on the environment and sustainability of some plant species. We avoid essential oils in our products, unless they have proven sustainable credentials and documentation of their origin. We work with farmers and companies who share our ethos, and our commitment to innovative, sustainable ingredients, minimising our impact on the earth's resources.
A Ritual of Self-Care
We view skin care as a daily ritual of self-care, an opportunity to pause and connect with oneself. In the hustle of modern life, where we can often lose sight of our needs, this ritual becomes a space of tranquility and mindfulness. It's a moment to not only nourish your skin but also to nurture your well-being with naturally beautiful solutions that align with your values and allow you to radiate ‘you’.
Sustainable by Design: Our Journey
Sustainability in the skincare and beauty space is a challenge. Overconsumption and waste are real issues, as is greenwashing. At hux+mū, we aim to be as transparent as possible about our efforts, it is a journey that isn't perfect. We focus on reducing waste and encourage new users to purchase sample sets to ensure they are the best solution for your skin.
Our products are concentrated, effective, and can be used alone or with the other products you already use in your skincare ritual. We house our formulas in high-quality biophotonic glass jars and bottles, which improve the shelf life of their contents and look beautiful. Empties can be returned to us and we a currently looking into a refill solution.Handling every aspect of production is very important to us. It allows us to produce only what is necessary, minimising waste and ensuring the optimum freshness of our products for optimal results. Our commitment to sustainability is unwavering, but we still have a long way to go. We understand the importance of preserving our environment for future generations. This is a journey we take very seriously.
Your Partner in Natural Beauty
hux+mū isn't just about providing skincare products. It's about offering a holistic experience that enriches your life. It's a journey back to nature, simplicity, and the core values of Ahimsa. We take pride in our roots, our commitment to sustainability, and our dedication to your well-being. Join us as we continue to explore the beautiful synergy of family, nature, and mindful skincare.Explore our range of products, sign up for our newsletter for the latest tips and insights, and follow us on social media to join our community dedicated to natural beauty and holistic well-being.